Daniel de Quadros brings over 36 years of comprehensive experience in the coatings industry to his role as President of Stratera Performance Coatings. His career uniquely combines deep technical expertise in automotive refinishing with extensive leadership in sales, distribution, and strategic business development across automotive, marine, aviation, and industrial coatings markets.

Having worked across every level of the supply chain from hands-on application to manufacturer and distributor relationships Daniel possesses a rare, full-spectrum understanding of product performance, market dynamics, and operational efficiency. He has built and supported distribution networks, developed go-to-market strategies, and partnered with businesses to optimize product selection, inventory management, and profitability.

Daniel’s background in business consulting further strengthens Stratera’s mission to be more than a supplier. He works closely with clients to deliver tailored solutions, streamline operations, and provide the technical support and industry insight needed to stay competitive in an evolving market.

Under his leadership, Stratera Performance Coatings is committed to delivering high-performance products, reliable distribution, and value-driven partnerships that empower customers to grow and succeed.